Website design tips that help you sell more

Increase your sales by building a website that is as attractive as it is easy to use.

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These days, you can start your own online business at an affordable cost. It’s no wonder that sales on e-commerce sites are increasing year on year. In the retail sector, e-commerce accounted for $3.53 trillion in global sales in 2019, and this figure is expected to reach $6.54 trillion by 2022.

Clearly, online spending is massive. And if you’re a new e-commerce business owner, you’re probably wondering how you can reach these customers. With so many aspects of your website and online shop to manage, however, it can seem difficult to decide where to focus your attention, but there’s no need to worry.

The design of your e-commerce website is a good place to start. What you need is an attractive and simple site that customers can use easily. And, of course, it needs to make the buying process easy.

How to create an effective e-commerce site
Some e-commerce websites are successful for a number of reasons. For a start, they are all designed to ensure ease of use.

User experience
Cross-platform adaptability
Layout and visual design of the site
The most effective sites are clear, easy to understand and easy to use. And the first step towards this goal is to keep the design simple and uncluttered.

Tip 1: Keep it simple
While it’s tempting to add lots of features or interactive graphics to a site, they can overwhelm your customers with information and turn them off.

When it comes to e-commerce web design, simplicity is the key. No one wants to have to click through five pages, deal with a million pop-up windows or search for a non-existent navigation menu. Design mistakes lead to lost customers, and therefore lost sales.

Approach your design as if you were the end user. Would you be frustrated visiting your site? Do you find everything you need in one or two clicks? Are the menus and buttons clearly identifiable and readable? These are all things you should consider when designing your shop.

Minimalism is one of the hottest design trends of 2020, and it’s no accident. Elements such as large fonts, product-centric layouts and generous use of white space are visually appealing, and offer customers the opportunity to rest their eyes tired from other busier sites.

Other elements contribute to a simple design:

Easily understandable content
Simple, readable fonts
Unified colour palettes
Clearly identifiable navigation elements
Easily accessible product categories
Clearly present and describe your product to the customer, and tell them how to buy it.

Tip 2: Use images and colour to your advantage
Large, quality images are a great way to promote your products on a simple website design. Let the pictures speak for themselves. They catch customers’ attention and make them want to know more.

Images increase the conversion rate, sometimes by as much as 40%, so it is essential that you put them forward. Customers want to know what they are buying and see it from every possible angle before they decide. Sharp, professional photos of your product build trust.

Using colour psychology in your e-commerce website design can also encourage customers to take action. From the colour of your background to the colour of a button, every choice can generate conversions.

Certain colours evoke specific emotions in people, whether they are aware of it or not. In some cultures, blue can increase feelings of confidence. Red can indicate energy, passion and danger. Colours can also evoke the characteristics of your brand.

Tone: think about the tone you imagine for your brand, it can be whimsical, serious or totally offbeat.
Value: colours such as elegant black and shimmering gold can convey a sense of luxury.
Time period: some colours give a vintage or futuristic feel.
The combination of colours and images can inspire emotion and motivate a person to take action. It is possible to increase the click-through rate up to 34% just with a red button.

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